At Softcrust Digital Experts, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website softcrust.net or use our services. Please read this policy carefully. 

 

 Who We Are 

Softcrust Digital Experts is a PSEB-certified digital marketing agency headquartered in Pakistan, serving clients in the United States, United Kingdom, United Arab Emirates, Canada, Germany, Australia, and other countries. 

• Website: softcrust.net 

• Email: info@softcrust.net 

We are the data controller in respect of personal data collected through this website. 

 

Information We Collect 

 

i. Information You Provide Directly 

• Name, email address, phone number — when you fill out a contact or inquiry form 

• Business name, website URL, and details about your marketing goals 

• Payment information — processed securely through third-party payment processors (we do not store card details) 

• Communication records — emails, chat messages, and call notes 

 

ii. Information Collected Automatically 

• IP address, browser type, device type, and operating system 

• Pages visited, time spent on site, and referring URLs 

• Cookie identifiers and similar tracking technologies 

• Location data (country/region level, derived from IP address) 
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iii. Information from Third-Party Platforms 

When you grant us access to your accounts for service delivery, we may process data from: 

• Google Ads, Google Analytics, and Google Search Console 

• Meta Business Manager (Facebook & Instagram) 

• LinkedIn, TikTok, and other social platforms 

• Your website CMS (WordPress, Shopify, etc.) 

 

How We Use Your Information 

We use the information we collect to: 

• Respond to inquiries and deliver requested services 

• Set up, manage, and optimize advertising campaigns on your behalf 

• Generate reports and communicate campaign performance 

• Process payments and manage billing 

• Send service updates, invoices, and relevant communication 

• Improve our website, tools, and service quality 

• Comply with legal obligations 

• Detect, prevent, and address fraud or security issues 

We do not sell, rent, or trade your personal information to any third party for their own marketing purposes. 

 

Legal Basis for Processing (GDPR & UK GDPR) 

For clients in the European Union or United Kingdom, we process your data on the following legal bases: 

• Contract performance — processing necessary to deliver agreed services 

• Legitimate interests — improving our services, fraud prevention, analytics 

• Consent — for marketing communications (you can withdraw consent at any time) 

• Legal obligation — to comply with applicable laws and regulations 

Cookies & Tracking Technologies 

 

i.What Are Cookies 

Cookies are small text files stored on your device when you visit our website. We use them to enhance your browsing experience and gather analytics data. 

ii. Types of Cookies We Use 

• Essential Cookies — required for the website to function (session management, security) 

• Analytics Cookies — Google Analytics to understand how visitors use our site 

• Marketing Cookies — Google Ads and Meta Pixel for retargeting and campaign measurement 

• Preference Cookies — to remember your settings and choices 

iii.Managing Cookies 

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect website functionality. You can also opt out of Google Analytics tracking at: https://tools.google.com/dlpage/gaoptout 

 

Data Sharing & Third Parties 

We may share your data with trusted third parties strictly as necessary to deliver our services: 

• Google LLC — Google Ads, Analytics, Search Console, Gmail 

• Meta Platforms Inc. — Facebook Ads, Instagram, WhatsApp Business 

• Payment processors (e.g., Stripe, PayPal) — for billing only 

• Project management & CRM tools — used internally by our team 

• Legal or regulatory authorities — only when required by law 

All third parties are contractually required to maintain appropriate data protection standards and may not use your data for their own purposes. 

 

International Data Transfers 

Softcrust Digital Experts is based in Pakistan. If you are located in the EU, UK, or other jurisdictions with data transfer restrictions, your data may be transferred to and processed in Pakistan and other countries where our service providers operate. 

We implement appropriate safeguards for such transfers, including standard contractual clauses where required by applicable law. 

 

Data Retention 

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected: 

• Client data — retained for the duration of the engagement plus 3 years 

• Inquiry/contact form data — retained for 12 months if no engagement follows 

• Financial records — retained for 7 years as required by applicable tax laws 

• Marketing communication records — until you withdraw consent or unsubscribe 

After the applicable retention period, data is securely deleted or anonymized. 

 

Your Rights 

Depending on your location, you may have the following rights regarding your personal data: 

• Right to Access — request a copy of the personal data we hold about you 

• Right to Rectification — request correction of inaccurate or incomplete data 

• Right to Erasure — request deletion of your personal data (‘right to be forgotten’) 

• Right to Restrict Processing — request we limit how we use your data 

• Right to Data Portability — receive your data in a portable format 

• Right to Object — object to processing based on legitimate interests or for marketing 

• Right to Withdraw Consent — withdraw consent for marketing at any time 

To exercise any of these rights, email us at info@softcrust.net. We will respond within 30 days. If you are in the EU or UK and are unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority. 

 

Security 

We implement industry-standard technical and organizational measures to protect your data, including: 

• SSL/TLS encryption for data in transit 

• Restricted internal access on a need-to-know basis 

• Regular security assessments and employee data privacy training 

• Secure password management and two-factor authentication on all systems 

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. 

 

Children’s Privacy 

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it. 

 

Links to Third-Party Websites 

Our website may contain links to third-party websites. This Privacy Policy applies only to softcrust.net. We are not responsible for the privacy practices of any external websites and encourage you to review their policies before providing any personal information. 

 

Changes to This Privacy Policy 

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the effective date at the top of this page and notify you via email or a prominent notice on our website. 

We encourage you to review this policy periodically. 

 

Contact Us 

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us: 

• Email: info@softcrust.net 

• Website: softcrust.net 

• Registered Agency: PSEB-Certified, Pakistan