Softcrust is a Google Ads agency for businesses that sell to customers in Canada. We build and manage Search, Shopping and Performance Max campaigns, write ads in English or French, set up conversion tracking that respects Canadian privacy rules, and report results every month in Canadian dollars.
Most advertisers who contact us already run ads. The usual problems are budget lost on broad keywords, ads that ignore French-speaking buyers, and reports that list clicks but not leads. This page explains how we handle each of those in Canada, what Google Ads management costs, and what to ask any agency before you sign.
A Google Ads agency plans, builds and manages paid campaigns on Google Search, Shopping, YouTube and the Display network, then reports what those campaigns return. In Canada that work includes English and French keyword research, city-level targeting, tracking that follows Canadian privacy law, and reports in Canadian dollars against your real margin.
Searchers use several names for the same service: Google Ads agency, Google Ads management, PPC agency and the older term Google AdWords. About 170 people a month search for Google Ads Canada, and the same number search for Google Ads agency Toronto, according to KWS Everywhere data. Competition for the Toronto term is low, which is why city pages and local targeting matter.
Google Ads pricing has two parts. Ad spend is what you pay Google when people click. The management fee is what you pay the agency to plan, run, optimise and report on the account. Published agency guides describe these models:
of monthly ad spend
Common once budgets pass roughly $10,000 a month. Ask whether a minimum fee applies.
per month
Typical for small local accounts. Confirm the currency and what is in scope.
example model
A fixed base with a small share of spend, often used while budgets are growing.
These figures come from general agency guides and are not all in Canadian dollars, so confirm the currency in every quote. One Canadian agency guide puts typical monthly ad spend for small and mid-sized businesses between $1,000 and $10,000. Our management fees follow the same ranges, and we quote a fixed monthly amount after reviewing your account. Ask any agency to list what the fee includes, such as reporting, tracking setup and landing page advice, and whether GST/HST applies.
Canada has two main advertising languages. Commercial advertising aimed at Quebec generally has to be available in French, so we write French ads and landing pages directly instead of translating English headlines, and keep Quebec campaigns separate from the rest of Canada.
Canada’s federal privacy law is PIPEDA, and Quebec adds Law 25 with stricter consent and notice rules. Lead forms, analytics and remarketing should follow both. If your ads lead to email or text follow-up, CASL, Canada’s anti-spam law, also applies. We check consent and tracking before sending paid traffic. This is general information, not legal advice.
Google Ads accounts can bill in Canadian dollars, which keeps reports and budgets in one currency. Ask your agency to state whether fees include GST/HST so quotes can be compared fairly.
We target all of Canada, single provinces, or a radius around Toronto, Vancouver, Montreal, Calgary, Ottawa or Edmonton, and exclude places you do not serve. A Google Ads agency Toronto campaign, for example, can focus on the Greater Toronto Area only, so clicks stay local. We have also worked with a Toronto law firm on search, and you can read that Canadian law firm case study.
Fits service businesses and B2B buyers who search for a need by name. Build a negative keyword list early, and keep Quebec campaigns separate.
Fits online stores with a product feed. Keep prices and stock in the feed identical to the product page.
Fits stores and lead generation with steady conversions. It limits control over placements, so read the search terms and asset reports.
Fits clinics, law firms, trades and shops that serve one city. Keep the Business Profile details correct and consistent.
Audit the account, check privacy consent and set the conversion goals.
Build the campaigns, write the ads in English or French and review the landing pages.
Launch with a daily cap and confirm every conversion is recorded.
Read the search terms, add negatives and send the first report in Canadian dollars.
Two projects show how we work across markets. For Parts Bazar, an exporter of car parts, we ran Google Ads next to SEO and social media and tracked leads by country. For a Toronto law firm, we focused on search and moved the site from page 2 to the top 10, lifting monthly clicks from 46 to 265 (that project was SEO, not ads). Read both: Parts Bazar and the Canadian law firm.
Before we change anything, we audit your existing account or your site tracking: conversion actions, match types, search terms, wasted spend and consent setup. You get the findings in writing, with fixes ranked by how much money they save.
We split campaigns by what people want to buy or solve, not by your product list. Keywords are grouped by city and language, because a search in Toronto and a search in Montreal rarely have the same intent, wording or cost per click.
Reports show spend, conversions, cost per lead or cost per sale, and the search terms that produced them. We note what we changed, why, and what we plan next month. You can open the Google Ads account at any time and see the same numbers.
Google Ads runs an auction every time someone searches. You pay when a person clicks, not when the ad appears. Your cost per click depends on competition, ad quality and landing page relevance, so two advertisers bidding the same amount can pay different prices.
Discover high-performing keywords that align with your business goals and drive maximum ROI with our in-depth keyword research.
Our experts craft compelling, targeted ads designed to capture attention and encourage clicks, driving traffic to your site.
We optimize your landing pages to improve user experience and boost conversion rates, ensuring your Google Ads campaigns deliver results.
Our team handles every aspect of your Google Ads campaign, from setup to ongoing optimization, ensuring your ads perform at their best.
Through strategic bid management, we ensure your ads appear at the most opportune times, maximizing your budget and driving results.
We implement precise conversion tracking to provide insights into campaign performance and inform future strategies.
Stay ahead of the competition with our comprehensive analysis, helping you understand your market and improve your ad performance.
Target the right customers with our geo-targeting service, ensuring your ads reach the ideal audience in the right locations.
Maximize your business potential with customized Google Ads campaigns. Drive traffic, increase conversions, and achieve higher ROI. Don’t miss out—act now and elevate your business with our expert Google Ads services!
Experience the power of expert Google Ads management with Softcrust’s free 1-week trial. Optimize your campaigns, increase your visibility, and see real results.
Google Ads provides instant visibility on search engine results pages, allowing your business to attract potential customers from day one.
With Google Ads, you have complete control over who sees your ads, ensuring your marketing efforts are directed toward the most relevant audience.
Google Ads allows you to set a budget that fits your business needs, paying only for actual clicks. This ensures your marketing budget is spent efficiently, maximizing your ROI.
Let’s discuss your project in detail and receive a comprehensive, handmade digital marketing audit from our experts.
Published agency guides describe fees of 10% to 20% of ad spend, or flat monthly fees from about $500 for small local accounts. These guides are not all in Canadian dollars, so confirm the currency and whether GST/HST applies.
Start from the customers you want. Divide by your close rate to get leads, then by your website conversion rate to get clicks, and multiply by your cost per click. One Canadian agency guide puts typical monthly spend for small and mid-sized businesses between $1,000 and $10,000.
If you sell to customers in Quebec, yes. Commercial advertising aimed at Quebec generally has to be available in French, and French-speaking buyers search with different words. We run Quebec campaigns separately from English campaigns.
Yes. We can target a city or a radius around it, such as the Greater Toronto Area, and exclude areas you do not serve. City targeting keeps clicks local and makes reports easier to read.
Yes. PIPEDA applies to the personal data you collect, and Quebec Law 25 adds stricter consent and notice rules. Lead forms, analytics and remarketing should follow both. Ask a Canadian lawyer to review your setup for your specific case.
Leads can arrive in the first weeks, but the account usually needs one to two months of data before costs settle. We report cost per lead from the first month so you can see the trend.
Google Ads brings traffic as soon as it goes live and stops when you stop paying. SEO builds slowly and keeps working. Many businesses run ads first for quick leads while SEO grows. Our SEO services in Canada are built to run alongside paid campaigns.
Last reviewed October 2026. Prices are market ranges from published agency guides and change with scope.
Request a free account review and we will tell you in writing where your Google Ads budget is leaking, before you commit to anything.
Softcrust is one of the leading digital marketing agencies in Pakistan providing digital marketing services worldwide. We specialize in innovative solutions for businesses, offering SEO, PPC, social media, and content marketing and AI automation. Achieve your online goals with our expert team and exceptional customer service.
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