SEO Case Study | How We Increased Revenue by $290,95/Month

1. INCREASED REVENUE BY $29,095/MONTH

Niche:
Weight loss
Earnings before:
$4k/month
Earnings after:
$33,095/month
Increase:
727%
Site Size:
128 pages

2. Hit With a Massive Backlink Campaign

This was actually the very first client we took on at The Search Initiative. When Jon reached out to us, he’d just discovered a new weight loss pill and search interest around it was climbing fast. He was already pulling in $4k a month but had hit a wall and couldn’t push past it.

After digging into the niche and auditing the site, it became clear the real battle here came down to link building strategy, whoever could build stronger, faster links would win this space. Over about six weeks, we secured more than 30 high quality backlinks for the site, and the results showed up almost immediately.

After digging into the niche and auditing the site, it became clear the real battle here came down to link authority, whoever could build stronger, faster links would win this space. Over about six weeks, we secured more than 30 high quality backlinks for the site, and the results showed up almost immediately.

Once I had diagnosed the niche and the site, it was clear to me that winning this niche was simply a matter of link juice. Namely, who could supply more powerful links, and faster? Over the course of a month and a half, we built over 30 high quality links to the site and almost instantly reaped the rewards.

3. INCREASED SITE SPEED

The site’s speed had been suffering because the client was on a subpar hosting provider. Knowing how much speed mattered, especially with 45% of the site’s traffic coming from mobile, the client and I made the call to migrate to WPX, my go to host for money sites. Once the switch was complete, my team and I brought the site’s load time down from 8 seconds to just 1.3 seconds. Within a week, rankings jumped by 5 spots, marking the client’s first real breakthrough onto page 1.

4. STARTED A FRESH CONTENT CAMPAIGN

I noticed the competition wasn’t paying much attention to the fresh content algorithm. Since we’d already built up strong authority through the backlink campaign, it made sense to also target other trending dieting related keywords. I pushed out several articles covering celebrities who’d recently gone through visible weight loss transformations, and they ended up ranking well.

At the same time, we were the only site on page 1 that kept growing steadily over time. Every other competitor had gone stagnant. If you want to dig deeper into what actually keeps a site’s content performing over time, our on-page SEO factors guide covers the fundamentals that support this kind of steady growth.

5. LOOKED LESS LIKE AN OBVIOUS AFFILIATE

One thing about this niche, it was messy. Competitors were reporting each other’s sites left and right, and other websites we’d worked with in the same space had already been penalized due to thin content.

Because of that, we made the decision to pull back on how obviously the site’s affiliate side was presented.

Monetization was removed from the homepage entirely
The front page was redesigned to look like a genuine dieting magazine, not a supplement review site

6. GREW AN ACTIVE FACEBOOK PAGE

We ran Facebook PPC campaigns to grow the site’s Facebook page to over 20,000 members. That gave us the ability to generate social signals on demand, whenever we needed them.

Alongside that, I started publishing monthly posts highlighting promotions for the product being sold, which kept the client’s brand consistently top of mind for potential buyers.

7. CREATED AN EMAIL LIST

For any site pulling in significant traffic around an important topic like weight loss, I strongly recommend building an email list early. Some niches fade out over time, that’s just reality. We’ve seen niche sites go from generating tens of thousands of dollars a month down to just a few hundred.

Because we’d built an 8k subscriber email list along the way, the client now has the flexibility to pivot and market new products directly to that audience. That’s actually exactly what they’re doing today.

Softcrust is one of the leading digital marketing agencies in Pakistan providing digital marketing services worldwide. We specialize in innovative solutions for businesses, offering SEO, PPC, social media, and content marketing and AI automation. Achieve your online goals with our expert team and exceptional customer service.