Creation of ad campaigns:
Development of the Facebook Ads strategy
Target audience identification
Creation and testing of advertisements
Selection and adaptation of the bid strategies
Optimization of technical campaign settings
Conversion tracking and modeling
Maintenance and optimization of campaigns:
Analysis of performance indicators, tracking KPI for the project
Testing hypotheses on the effectiveness of advertising campaigns
Optimization of advertising campaigns based on KPIs
Bid optimization and campaign adjustment
Creation of new advertising campaigns and ads.
Changing banners and audiences.